Oversize postcard mailer for Freelancers Union campaign. Love him or hate him, Bloomberg was down with the independent workforce. Working with the advocacy and communications teams, I proposed we take a teasing approach and wrote the copy.
Content that goes everywhere
This choice soundbite from an episode of The Adaptors podcast made for great posts on social media. I advised the podcast team on how to find bite-size excerpts, quotes, and clips of their work and repurpose them for social media.
ideas that matter
Image quote created to accompany a post on Upworthy featuring this great interview from StyleLikeU. Their unique angle on style is like none other—the philosopher's fashion site!
NYU Wagner is a one-of-a-kind public policy school, but their unique value proposition and brand was lost in ho-hum language and an outdated website. Working with their communications team during a re-design process, I revamped all copy describing their school and its individual programs.
Worlds Longest Invoice
The Worlds Longest Invoice was a participatory digital project that invited freelancers to publicly declare how much they'd been stiffed by clients.